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I learned along time ago that if you ask a bad question you get a bad answer.  If you ask a better question you get a better answer.

As you are no doubt aware, the world's food supplies are in short supply, oil prices are extremely high and the cost of food is rising day by day.

Most restaurant owners first thoughts are how they can squeeze money out of their suppliers so they can compete.  When things are tight, most restaurant owners actually want to lower their prices. 

This is like a race to the bottom of the toilet.

How about asking a better question?  How about asking how I can create enough value to demand (and get) 50% higher prices?

In short, a better question is..how can I be remarkable?
Joel Cohen over at the Restaurant Marketing Blog had this to say...

"A lot has been said about Starbucks closing all of their units for a few hours in the evening to re-train their baristas. It was a statement to the world that, despite their other challenges, Starbucks is highly committed to achieving true excellence in serving their guests...".

 Read more here.
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